Superia.co.uk Sextoys - About Us

Welcome to a new-look and improved features Superia.co.uk website. Trading since 1971, Superia has had in excess of 1,500,000 customers - initially through mail order and over the last 7 years through internet sales.

The year end of 2006 marks a milestone for Superia as the business has been bought by Internet Processing Ltd and now is under the control of a fresh new management team.

We're introducing 100s of new exciting products, getting rid of old dying products of course while retaining the favourites and continuing to provide the high level of customer service our customers expect.

Our mission is to provide you with premium adult products at extremely competitive prices 24 hours a day. Being a pure-play internet retailer, our costs are considerably lower than a High Street retailer, and we pride ourselves on passing these savings on to you.

Having traded on the internet for 6 years, we understand the importance of the service and reliability you've come to expect from online retailers. Bearing this in mind, we've created a shopping environment that keeps you in the loop with all aspects of your order. Even before placing your order, you'll notice if the product's out of stock. Once your order's been dispatched, you'll be notified by email so you know to expect your parcel imminently.

Above all, we want your shopping experience to be as enjoyable, convenient and fun as possible.

Being an open minded company, we welcome any suggestions you may have for us, please email us and we promise to take your suggestions on board.

Whats more, we are now offering free shipping on all orders over £25 to our UK customers!